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Crown's electric lift trucks are employed on an every day basis to securely transport warehouse materials and merchandise. The businesses comprehensive product line features manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental accountability and sustainability persists at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in operations management and environmental stewardship. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American village of New Bremen, Ohio, USA. The company has matured from a one-room outfit into an internationally recognized company, currently considered to be the 7th largest forklift producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family company later that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke family to maintain this position.
Now an internationally diversified corporation, Crown initially designed temperature controls for coal burning furnaces, servicing a small client base. The production of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s head office currently remain.
By the year 1949, Crown shifted into the making of rotators for antenna due the greater fascination with televisions at the time. The product was able to improve the picture and reception quality. The company’s profitable move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for television antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the manufacturing and restoration of electronic and mechanized machinery for government and private industry. Following numerous successful bids inside a brief period of time, the company had developed a reputable business in this field.
Adaptability and achievement dominated Crown’s ability to diversify once again. In 1957, production into the materials handling industry started with lift truck production. The company believed the market required a smaller line of superior quality forklifts. Crown quickly produced an exceptional series of contemporary equipment and swiftly grew to be the most rapidly evolving material handling company with its variety of products.
By 1966, Crown had ventured into the international material handling markets by opening up shop in Sydney, Australia. Sydney is at this time a regional headquarters for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering market leader today, supported by exceptional service, solid sales and solid production operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish manufacturing facility from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation stationed near Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing lift trucks across Europe through independent dealers.
Crown History - 1975 to Current Day
These days, Crown manufactures a vast fleet of electric forklifts. The company’s vendor network, located in key global markets, consists of both Crown-owned and independently-owned sellers. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer national marketing and promotional sales support to all supplier and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of international sellers and Crown-owned dealers effectively operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
